01/02/2012 - SRAM RED - The Performance advantage
New SRAM RED represents the pinnacle of Road racing technology and delivers countless Performance Advantages to the Professional and Enthusiast alike

10/11/2011 - Team Bike includes SRAM to its premium brand folder.
From November 2011, Team bike becomes SRAM distributor for Spain and Portugal and enlarges its leader brand catalogue.

09/11/2011 - CAMELBAK AGENT AND ASSET
CamelBak® introduces the brand new Agent™ and Asset™ All-Mountain Freeride hydration packs collection designed for mountain biking.