Bell focuses on fit for BMX with the new Segment

While many aspects of riding and competition have progressed in BMX, classic bowl-style helmets have remained relatively static. In 2013, Bell will change the game with the new Segment that continues the style but advances the fit and comfort with a unique, articulated liner that better conforms to the head.

Listening to riders who have been demanding better fitting, simple helmets for street, park and dirt jumping, Bell's new Sgment delivers reliable head protection that also improves the feel of the helmet. Still rocking the classic shell style, the Segment features a segmented EPS liner that is flexible and theredore more comfortable and better fittinf. Thanks to a series od interior EPS foam segments that are connected by a reinforcing skeleton, the helmet flexes and better conforms to the head.

The Segment is available in February 2013.