01/02/2012

SRAM RED - The Performance advantage

For 2012, the new SRAM RED continues in the SRAM tradition as the leader in light weight, flawless shifting, and ergonomic advantage with gorgeous aesthetic styling. How did we improve on the world’s best mechanical gruppo? We started with everything we knew, and then designed a brand new drivetrain from scratch. Each part was engineered with the twin goals of eliminating the superfluous while focusing on an overall synergy that translates into unmatched performance. Elegant and simple, SRAM RED perfects the riding experience through genuine innovation. SRAM RED changes everything! Commercial availability - March 2012

KEY PRODUCT HIGHLIGHTS:


- 6 BRAND NEW COMPONENTS: Shifters, Rear Derailleur, Front Derailleur, Brakeset, Crankset, Cassette
- NEW FRONT SHIFTING TECHNOLOGY: Fast / Efficient / Low noise
- FULLY INTEGRATED POWERMETER**: New Quarq Technology
- AMAZING NEW FINISH: Two-tone Falcon Grey and Black look
- SRAM RED TOTAL WEIGHT: 1739g (BB30) The lightest groupset ever 100g lighter than the SRAM RED 2011

** Optional